Starting October 1, our company will support the Quebec Breast Cancer Foundation in a unique and meaningful way. For every pair of underwear and crewnecks we sell, we will donate $2. We are proud to put our products at the service of a good cause, and this is part of our social responsibility mission.

Raising funds for research, support, awareness and education for breast cancer, a cause close to our hearts. We're focused on workwear, but we've spiced things up with a funky and humorous collection designed to spark conversations and make noise, all for the Quebec Breast Cancer Foundation. We use humor to raise awareness in a light-hearted way while making a real difference in the fight against breast cancer.

Considering that breast cancer is a great concern in Canada and the United States, especially among women. At Big Bill, 97% of our team members are women. But here's the key point: breast cancer does not discriminate; it also affects men, with 1 in 934 men in Quebec being diagnosed in Quebec. With more and more women working in our typically male-dominated industry, it is essential to raise awareness of this reality that affects countless individuals and families each year.

The Foundation’s mission aligns with our corporate values. Our commitment to the Quebec Breast Cancer Foundation is our way of moving forward in the fight against this disease and offering hope to those in need.